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AZIMUT Hotels has developed the “AZIMUT ART” program, designed to discover new names and bring contemporary art beyond the museum halls and the biennale.
The purpose of the program is to create points of attraction outside of Moscow, to interact with the viewer, rethinking the historical heritage of a particular region, to emphasize the uniqueness of the territory, introducing new contexts and artistic expressions into it.
On the territory of AZIMUT Park Hotel Pereslavl there are 4 art objects of famous Russian authors.
“Bereginya”
Dmitry Aske, 2021
The female figure holding a yellow ring is a reference to the symbol of the sun, the Golden Ring of Russia, and the feminine principle. The image is based on ancient stone statues known as kamennye baby (“stone women”) and on an avant-garde depiction of a peasant woman from one of the paintings by Kazimir Malevich.
The sculpture was conceived by the artist as a kind of protective talisman for this space, which is located along the Golden Ring route. It also serves as a reminder of the connection between different eras and of our rich cultural heritage.
Dmitry Aske is one of the most prominent Russian artists associated with the “street art wave.”
He creates paintings using his own signature technique of mosaic relief made from plywood, as well as large-scale sculptures, murals, and decorative panels. In addition, he collaborates with major brands, works as a curator, and delivers lectures on street art.
Dmitry’s works can be found in public spaces across Moscow, Nizhny Novgorod, Samara, Tula, Vladivostok, and other cities. One of his most significant public artworks is the large decorative panel installed in the main hall of Moscow’s Leningradsky Railway Station.
Stone Garden
On the grounds of AZIMUT Park Hotel Pereslavl there is a Stone Garden — a quiet, thoughtfully designed space for walking, relaxation, and contemplation. At its center stands a large stone that speaks without words. At first glance, it appears to be simply a massive boulder surrounded by concentric circles of stones. Yet according to the principles of Eastern philosophy, this is how the inner Self is represented in a Zen garden.
The central stone symbolizes stability, wisdom, and silent strength. It is not merely a decorative element, but a point of stillness toward which all lines converge. These lines are intentional: they form a meditative stone labyrinth designed not to confuse, but to guide. It is impossible to get lost here — there is only one path, leading to the center. Each step and every turn encourages visitors to slow down, organize their thoughts, and let go of what is unnecessary.
At AZIMUT Park Hotel Pereslavl, the philosophy of harmony and mindfulness is deeply valued. The hotel strives to create not only comfort, but also meaning — in the landscape and in its smallest details. The Stone Garden is a reflection of this approach.
Ballet
Ballet formed an integral part of the fashion show, with dance performances presented between the runway collections.
In 2025, the hotel hosted “Fashion the Russian Way”, an event where fashion, ballet, and nature came together in a single harmonious experience. The hotel’s outdoor swimming pool served as the runway. On the mirror-like surface of the water, the silhouettes of models were reflected alongside the graceful movements of dancers from the classical ballet company Show Dreams Ballet. The setting sun cast golden hues across faces, fabrics, and water. In that moment, everything—fashion, dance, the hotel’s architecture, and the surrounding natural landscape—became interconnected, creating a rare sense of harmony and inspiration.
The collections presented by Russian brands Commode, YOU WANNA, and BIG BROOCH each offered their own interpretation of contemporary Russian style, ranging from bold experimentation and eco-inspired prints to elegant classics and nature-inspired artistic imagery. Guests will remember the evening as a moment when beauty took on new forms and Russian fashion became part of the living landscape and atmosphere of the hotel.
Participating brands included:
- Commode (Krasnoyarsk) with the collections Quiet Hour, inspired by comfort and memories, and Print Not Fur, featuring animal-inspired prints without the use of fur or leather.
- YOU WANNA, presenting designs that range from streetwear to smart casual, created for women balancing professional ambitions and personal lives.
- BIG BROOCH, the authorial fashion label of Olesya Zhuravlyova, showcasing the collection Fusion, inspired by the ocean, lightness, and depth.
Project Curator
Olesya Bondarenko is the co-founder and Art Director of the art agency July 16, as well as a creative producer and cultural advocate.
Founded in 2009, July 16 operates in the field of contemporary art across a range of interdisciplinary practices, including the organization and production of public art projects, cultural programming, and the curation of site-specific exhibitions and initiatives. The agency also manages contemporary artists and develops and produces digital platforms.
July 16 is continuously exploring unconventional ways of exhibiting and presenting art. Through its projects, the agency seeks to build bridges between different countries and cultures, fostering international cultural exchange and creating meaningful connections within the global art landscape.
