AZIMUT Hotels to Support Charitable Foundations

AZIMUT Hotels, Russia’s largest hotel chain, will hold its annual “AZIMUT Lights Up Hearts” campaign on 14 February. In 2023, AZIMUT is focusing on its social mission: through the campaign, the company supports its charity partners — Yuna Foundation, Oncologica Foundation, and the LizaAlert Search and Rescue Team.

On Valentine’s Day, hearts made of illuminated windows will “light up” the main façades of AZIMUT Hotels across Russia. From 7:00 pm to 8:00 pm local time, residents and visitors in participating cities will be able not only to see the glowing symbol of love with their own eyes, but also to do a good deed by donating loyalty points accumulated through the AZIMUT Bonus programme to the charity of their choice.

Anyone can become a donor. Simply log in to your loyalty programme account, select one of the network’s charity partners, and donate any number of points earned during stays at AZIMUT Hotels. Every new loyalty programme member receives 500 welcome bonus points upon registration, which can also be donated to charity. The campaign runs from 14 to 27 February, but donations can also be made later, on any day of the year. In addition, AZIMUT Bonus members can take advantage of special rates to celebrate Valentine’s Day at AZIMUT hotels and get even closer to the “glowing hearts”.

“We are holding the ‘AZIMUT Lights Up Hearts’ charity campaign for the eighth time, and each year more of our guests get a little closer to making a difference by donating their AZIMUT Bonus points to charity. This means a great deal to us. Even in challenging times, people continue to do good, and we are delighted to support this initiative,” said Maxim Brodovsky, CEO of AZIMUT Hotels.

The “AZIMUT Lights Up Hearts” flash mob was first held in St. Petersburg in 2016 and received a warm response from hotel guests and local residents. Since then, the #AZIMUTLightsUpHearts campaign has become an integral part of the brand and has been held across the hotel chain for eight years.

AZIMUT Hotels is Russia’s largest hotel chain, established in 2006. Today, AZIMUT Hotels manages almost 70 hotels and health resorts, with approximately 12,000 rooms across 50 cities in Russia and Europe. Its portfolio includes properties owned by the company, operated under management and franchise agreements, and held under long-term leases. Alexander Klyachin is Chairman of the Board of Directors of AZIMUT Hotels.

Yuna Foundation operates Russia’s first multifunctional animal rehabilitation centre. The centre provides a comprehensive range of services to prepare temporarily homeless cats and dogs for life in a home, from medical treatment and sterilisation to behavioural training that helps them adapt to new living conditions.

Oncologica Foundation supports adult cancer patients and their caregivers, offering services ranging from psychological support and legal advice to covering accommodation and travel costs for those who need to travel to another region for treatment.

LizaAlert Search and Rescue Team is a non-profit organisation whose primary mission is to respond promptly to reports of missing persons of all categories and provide civilian assistance in search operations.