#AZIMUT Lights Up Hearts: Campaign Results

On 14 February 2023, Valentine’s Day, hearts made up of illuminated windows lit up the main façades of AZIMUT Hotels across Russia. This year marked the eighth edition of the #AZIMUTLightsUpHearts campaign. It raised more than 6 million charitable points in support of the Oncologica Foundation, the Yuna Foundation, and the LizaAlert Search and Rescue Team.

Hotel guests and members of the AZIMUT Bonus loyalty program donated their points to the campaign’s partner charities.

“We are delighted that our guests have joined AZIMUT Hotels in doing good. We thank everyone who took part in the campaign for their kindness, compassion, and support for those in need,” said Maxim Brodovsky, CEO of AZIMUT Hotels.

“I would like to thank our friend and partner AZIMUT Hotels for inviting us to take part in the #AZIMUTLightsUpHearts charity campaign. Bringing people together for a good cause is invaluable! Your donation of loyalty points provides tremendous support to our foundation. Thank you to everyone who took part and donated their points to the foundation. Together, we help adults overcome cancer!” said Olga Sergeenko, Founder and President of the Oncologica Foundation, Chair of the Oncologica Endowment Board of Trustees, and executive coach.

“We are very grateful to AZIMUT Hotels for inviting us to take part in this campaign. Its reach gives us an opportunity to raise awareness of homeless animals among an even wider audience and promote a humane and responsible attitude towards them. We very much hope that, after learning about the work of our Centre, some people will consider adopting a furry friend from a shelter and perhaps find their new companion among the animals in our care,” said Alexander Yudin, Director of the Yuna Centre for the Rehabilitation of Temporarily Homeless Animals.

The #AZIMUTLightsUpHearts campaign was first held in 2016 in St. Petersburg. Since then, it has become an annual initiative across the hotel chain. In 2023, the chain’s sanatoriums took part for the first time.

The Yuna Foundation — Russia’s first multifunctional animal rehabilitation centre. It provides a comprehensive range of services to prepare homeless cats and dogs for life in a home, from medical treatment and spaying or neutering to behavioural training that helps them adapt to their new living environment.

The Oncologica Foundation — supports adults living with cancer and those who care for them. Its assistance ranges from psychological support and legal advice to covering accommodation and travel costs for people who need to travel to another region for treatment.

The LizaAlert Search and Rescue Team — a non-profit organisation whose primary mission is to respond promptly to reports of missing persons and assist in searches for people of all categories.