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On February 14, Valentine's Day, AZIMUT Hotels held its annual #AZIMUTLightsUpHearts campaign across its properties, from Moscow to Vladivostok and from Murmansk to Sochi. The campaign raised more than 1,500,000 charitable bonus points in support of the Naked Heart Foundation, the Huge Heart Foundation, and the LizaAlert Search and Rescue Volunteer Organization.
Hotel guests and members of the AZIMUT Bonus loyalty program donated their points to the campaign's partner charities. AZIMUT Hotels also contributed by adding bonus points on behalf of new customers. More than 200 guests took part in the initiative. The largest single donation amounted to 120,000 points.
25 February 2021
Might be interesting
